Organic Premium Hass Avocado ( 1 count)

Approx. 0.4 - 0.45 lb per avocado

Hass avocados from Brokaw Farms are truly exceptional – and timing makes all the difference. While most California growers begin harvesting in December and January, Brokaw waits until February, allowing their fruit an additional two months to develop the oil content needed for a truly superb eating experience.

This patience pays off in every bite. Their tree-matured avocados ripen to ideal softness, linger longer at that perfect "sweet spot," and maintain their peak quality for several days when refrigerated – unlike less mature avocados that rush from too firm to too soft. The fruit matures naturally in California's ideal coastal environment, free from artificial gas or hormone treatments, resulting in remarkably rich and buttery avocados that are easier to use and more forgiving.

Four generations of avocado expertise guide every harvest decision. As descendants of Harold Brokaw – who was Rudolph Hass's exclusive business partner in propagating the original patented Hass variety in 1935 – they understand what makes exceptional avocados at the genetic level.

To ensure optimal quality upon arrival, we typically select avocados that need a few more days to reach perfect ripeness. To keep from ripening too fast? Store in the refrigerator. Want to speed things up? Simply place your avocado in a paper bag and keep it at room temperature.

Experience the difference that patience and four generations of expertise make – these aren't just avocados, they're Brokaw avocados.